Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Copywriting Tips To Market Your Small Business
Those catchy phrases on that brochure are copywriting.
The content of that sales letterare copywriting.
The direct-mail packet you received in the mail with discounts to area businesses- Yep. You got it that's copywriting.
And while you may appreciate the value in hiring a professional to write an effective sales letter, benefit-laden brochure, or have-to-have-it internet ad, professional copywriting services may be out of the price range of your small business.
It's impossible to gain the expertise in a short amount of time that a professional copywriter has earned through years of training and experience. That said, there are a number of quick and easy things you can do to make your content stand out - and more importantly, to sell your product or service for immediate revenue.
Headlines
In almost every case, headlines are a quick and effective way to grab your reader's attention. However exciting the information that follows, it's not going to do you any good unless you can pull your prospective client in immediately by making them want to read more.
In the age of email, IM-ing and video conferencing, people want information fast. If you bore them they'll move onto something else, and you'll lose an opportunity to tell them why your product or service will change their life for the better.
The headline is usually in a larger and/or bolder font than the text directly below it. This enables your promise to stand out more and to get the readers attention. The idea is to make your prospective client want to keep reading.
You may have seen headlines like these
"Lose 20 pounds in Two Weeks - And Eat all You Want!"
"Make $5,000 - with Nothing More than a Computer and 5 hours a Week!"
"Save Thousands on Heating Oil This Winter!" (an ad for a woodstove)
In virtually every business, even those often deemed "professional", your message will be more urgent and compelling with a headline. Consider the following example for a technology consulting company:
"Finish Your Projects On Time and Under Budget - Without Hiring a Single New Employee!"
See what I mean? Headlines work. Start by defining your company's promise. Every small business has one - all you have to do is tell your customer what it is.
Bullets and Fonts
Especially with a very technical subject matter, or with a product or service that requires a lot of information, bulleting out the finer points of your small business benefits can break down large blocks of information into an easy-to-read format.
When faced with a page full of text, the eye tends to drift to areas of interest - things that stand out from the rest of the text. For this reason, varying your font style and size just a tiny bit can make a real difference.
If I bold this sentence, you will likely pay special attention to it.
If I use italics to make my point here, it will be the rare individual who doesn't notice - not the italics, but what's been written in them.
The key here is not to go overboard. You don't want to make your letter or brochure look like an advertisement for the circus (well, unless your small business is a circus). Just create enough interest to keep them reading and keep them invested in learning more about your small business.
Do-It-Yourself?
You'd probably prefer to contract out your copywriting services. Hiring someone else means you get a professional and can move onto matters that fall more clearly within your area of expertise.
But the reality is that many small businesses simply do not have money in the budget to hire a professional copywriter - at least not in the beginning.
In this case, try coming up with some material of your own using these tips. Who knows? You might even discover a talent you didn't know you had.
BlueWaterArticles.com: - Copywriting Tips To Market Your Small Business
About the Author
John Edmond worked for many years in insurance and finance and now writes on Small Business Marketing. For a range of ebooks on Copywriting for Profits both on and off the web go to OneClickBooks.com where all single ebooks are just 99p
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Freelance Copywriting: What Services Can You Offer?
Copywriters write many different kinds of business documents, usually to do with advertising and promotion.
Here are several kinds of copywriting services you could offer your clients:
1. Advertising copy - every business needs to advertise
Promotional copywriting includes all forms of advertising, as well as other marketing collateral for companies large and small.
Many copywriters start their careers creating the text for brochures, and for print display and classified advertisements. Since all businesses need to create advertising, this is a lucrative form of copywriting.
2. Direct sales copy - someone has to write junk mail, it might as well be you
Direct response means exactly what it says: your words - in a sales letter, whether online or offline - will sell a product or service. Your words must sell. This is specialized copywriting, and highly lucrative, so many copywriters specialize in direct response.
You can practice your direct response copywriting skills writing for small local firms. As your skills grow, you will be hired by larger companies.
3. Internet copy - for Web sites and advertising
As more businesses develop Web sites, copywriters are needed to write many different types of Web pages. Some of these pages are promotional, others are informative. Many experienced copywriters are specializing in Internet copy, because of the on-going work which company Web sites offer.
4. Public Relations copywriting: you're a spin doctor
Companies rely on Public Relations copywriters to help them to inform their various publics - current clients and future clients, and shareholders. So when a company hires a PR person, he's usually on a retainer, on call to provide the company with PR copy as required.
As more companies appreciate the benefits of online Public Relations, the frequency with which they release press releases has been stepped up. Press releases offer a way to attract new clients, as well as keep current clients informed.
So there you have four broad areas in which you can offer your copywriting services, and build a large and lucrative copywriting practice.
Article Source: http://www.articlenorth.com
Angela Booth is an expert copywriter who can help you to develop a fantastic copywriting career in just seven days. Her Copywriting Master Class teaches you many different forms of copywriting.
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The Know It All Of Marketing Copywriting
If your sales page doesn't actually pull the weight you think it should have, then you have probably used a know it all of marketing copywriters.
This doesn't mean the product or products you are showing on your web site, just aren't what the people want, it could mean you got the wrong person for the marketing copywriting job that you asked them to do. Here are a few things to consider as far as a good marketing copywriter and what to look for when you actually need one.
The first one is, what is it that you want your readers to actually take the utmost attention on? The next thing would be, do the headlines entice your readers? If they don't then you are not doing as well with moving your products simply because your marketing copywriting agent didn't do a very good job.
Then of course, look at the tone of the language, does it appeal to your products and describe them and really target things your could be customers can relate too? Does it compel them to want to read further and find out more about the description?
These are all important factors that good marketing copywriting agents need to fulfill in order to make a good advertising statement for your web site or company.
Unfortunately, there are several of these marketing copywriting agents that simply throw words together and toss them at you with their fee. This can get frustrating, because not only are you then disappointed in the marketing copywriting agent and the advertisement you are dealing with, but now you are probably in the process of finding a new marketing copywriting agent as well as losing the profits of products or trying to stay afloat by using an advertisement that is currently outdated.
When finding a marketing copywriter it is best to jot a few things down and remember the tips that are in this article. Believe me there are definitely know it all Marketing copywriting people out there, and unfortunately they will take you for anything, without actually giving you any kind of advertisement that's legitimately worth anything whatsoever.
Marketing copywriters are supposed to assist you in persuading potential customers into knowing more about your products, what they are and how they are designed. Those who don't aren't good marketing copywriters to go with obviously.
In fact, if you familiarize yourself with some of what these marketing copywriting agents are to do, if can only profit you as well. Ask them questions before enlisting in their services. Ask things such as their linking strategy and if they know anything about emotional selling as far as telling about testimonials about products. Do they actually give that call to strategy giving keyword points to your sales or ordering page?
Yes, know it all marketing copywriting agents are unfortunately on the rise, and they provide nothing for your web site or your company.
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Article Source: http://www.BharatBhasha.com
Article Url: http://www.bharatbhasha.com/marketing.php/69436
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8 Types of Headlines That Sell
Writing the best headline is not too complicated as many marketers would think; it can be simple if you will follow the right process. Rather than thinking of how you should write your headline, think of what it should say to your visitors. To help you think about a possible headline, listed here are the types of headlines to choose from:
1.News Headline. If your service or product proposes something newsworthy, publicize it on your headline. You’ll naturally use this to present your new product or an enhancement on your existing product. You can make use of words like Now, New, Introducing, Just Released, Finally, At Last or Announcing to make your News Headline more appealing. For example: Finally! A New Diet Pill that Can Work For Just Seven Days!
2.Benefit Headline. Features do not sell but benefits do. To compose a winning benefit headline, you must be overly familiar with your market. This will let you offer them a compelling and powerful benefit driven headline that will easily entice your audience. Research on every little benefit that your prospects are looking for on a product or service. En example of a benefit headline is: Cleans and Whiten Your Teeth…
3.Guarantee Headline. These are headlines which present appealing benefits and guarantee results. If your product or service gives powerful guarantee, let your would-be customers know it by showing it on your headline. For example: Whitens your Skin in just 10 days… Money Back Guarantee!
4.How to Headline. There are many “How Tos” present either in books or sites so you wouldn’t be wrong on this type. Try placing “how to” on your headline and it will really be enticing for your prospects to know what solutions, information and advices you have for their problems. For example: How to Win Back Your Husband…
5.Testimonial Headline. This type of headline utilizes testimonials of customers for the headline. Your customers will sell for you since they will be talking of the benefits they gain from your products. For Example: I Earn A Lot By Just Purchasing this Self-Help Book
6.Question Headline. You must be cautious when using this type. You must be well informed of your market or you may blow your chances of winning them by this advertising drive. The good types of question headlines are those that encourage your prospects to be involved. For example: Have You Turned Your First Date into Disaster?
7.Command Headline. The type of headline which instructs your costumers on what they will do. The command must encourage action through benefit offerings that will really help them. Most effective headlines must start with action verbs. For example: Stop Your Financial Problems!
8.Reason Why Headline. This headline will give your prospective costumers particular reasons why they need to read your sales letter, your website or your ad. These headlines are effective since they include specific numbers and facts. For example: Easy and Fun Ways to Earn $500 From Home.
You can model your headline from the types listed above; but be sure to sizzle your headlines to compel your prospects to read your site. Move beyond the usual and create your headline at a different angle. Add up some new attention grabbing terms and see your sales surge up!
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