Showing posts with label Marketing and Advertising. Show all posts
Showing posts with label Marketing and Advertising. Show all posts
Copywriting Tips To Market Your Small Business
Those catchy phrases on that brochure are copywriting.
The content of that sales letterare copywriting.
The direct-mail packet you received in the mail with discounts to area businesses- Yep. You got it that's copywriting.
And while you may appreciate the value in hiring a professional to write an effective sales letter, benefit-laden brochure, or have-to-have-it internet ad, professional copywriting services may be out of the price range of your small business.
It's impossible to gain the expertise in a short amount of time that a professional copywriter has earned through years of training and experience. That said, there are a number of quick and easy things you can do to make your content stand out - and more importantly, to sell your product or service for immediate revenue.
Headlines
In almost every case, headlines are a quick and effective way to grab your reader's attention. However exciting the information that follows, it's not going to do you any good unless you can pull your prospective client in immediately by making them want to read more.
In the age of email, IM-ing and video conferencing, people want information fast. If you bore them they'll move onto something else, and you'll lose an opportunity to tell them why your product or service will change their life for the better.
The headline is usually in a larger and/or bolder font than the text directly below it. This enables your promise to stand out more and to get the readers attention. The idea is to make your prospective client want to keep reading.
You may have seen headlines like these
"Lose 20 pounds in Two Weeks - And Eat all You Want!"
"Make $5,000 - with Nothing More than a Computer and 5 hours a Week!"
"Save Thousands on Heating Oil This Winter!" (an ad for a woodstove)
In virtually every business, even those often deemed "professional", your message will be more urgent and compelling with a headline. Consider the following example for a technology consulting company:
"Finish Your Projects On Time and Under Budget - Without Hiring a Single New Employee!"
See what I mean? Headlines work. Start by defining your company's promise. Every small business has one - all you have to do is tell your customer what it is.
Bullets and Fonts
Especially with a very technical subject matter, or with a product or service that requires a lot of information, bulleting out the finer points of your small business benefits can break down large blocks of information into an easy-to-read format.
When faced with a page full of text, the eye tends to drift to areas of interest - things that stand out from the rest of the text. For this reason, varying your font style and size just a tiny bit can make a real difference.
If I bold this sentence, you will likely pay special attention to it.
If I use italics to make my point here, it will be the rare individual who doesn't notice - not the italics, but what's been written in them.
The key here is not to go overboard. You don't want to make your letter or brochure look like an advertisement for the circus (well, unless your small business is a circus). Just create enough interest to keep them reading and keep them invested in learning more about your small business.
Do-It-Yourself?
You'd probably prefer to contract out your copywriting services. Hiring someone else means you get a professional and can move onto matters that fall more clearly within your area of expertise.
But the reality is that many small businesses simply do not have money in the budget to hire a professional copywriter - at least not in the beginning.
In this case, try coming up with some material of your own using these tips. Who knows? You might even discover a talent you didn't know you had.
BlueWaterArticles.com: - Copywriting Tips To Market Your Small Business
About the Author
John Edmond worked for many years in insurance and finance and now writes on Small Business Marketing. For a range of ebooks on Copywriting for Profits both on and off the web go to OneClickBooks.com where all single ebooks are just 99p
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Copywriting Secrets
Ted Cantu and Joseph Dadich talk about how to write dynamic sales copy. They break down secret techniques to write effective sales copy. More from www.911copywriters.com
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The Know It All Of Marketing Copywriting
If your sales page doesn't actually pull the weight you think it should have, then you have probably used a know it all of marketing copywriters.
This doesn't mean the product or products you are showing on your web site, just aren't what the people want, it could mean you got the wrong person for the marketing copywriting job that you asked them to do. Here are a few things to consider as far as a good marketing copywriter and what to look for when you actually need one.
The first one is, what is it that you want your readers to actually take the utmost attention on? The next thing would be, do the headlines entice your readers? If they don't then you are not doing as well with moving your products simply because your marketing copywriting agent didn't do a very good job.
Then of course, look at the tone of the language, does it appeal to your products and describe them and really target things your could be customers can relate too? Does it compel them to want to read further and find out more about the description?
These are all important factors that good marketing copywriting agents need to fulfill in order to make a good advertising statement for your web site or company.
Unfortunately, there are several of these marketing copywriting agents that simply throw words together and toss them at you with their fee. This can get frustrating, because not only are you then disappointed in the marketing copywriting agent and the advertisement you are dealing with, but now you are probably in the process of finding a new marketing copywriting agent as well as losing the profits of products or trying to stay afloat by using an advertisement that is currently outdated.
When finding a marketing copywriter it is best to jot a few things down and remember the tips that are in this article. Believe me there are definitely know it all Marketing copywriting people out there, and unfortunately they will take you for anything, without actually giving you any kind of advertisement that's legitimately worth anything whatsoever.
Marketing copywriters are supposed to assist you in persuading potential customers into knowing more about your products, what they are and how they are designed. Those who don't aren't good marketing copywriters to go with obviously.
In fact, if you familiarize yourself with some of what these marketing copywriting agents are to do, if can only profit you as well. Ask them questions before enlisting in their services. Ask things such as their linking strategy and if they know anything about emotional selling as far as telling about testimonials about products. Do they actually give that call to strategy giving keyword points to your sales or ordering page?
Yes, know it all marketing copywriting agents are unfortunately on the rise, and they provide nothing for your web site or your company.
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Article Source: http://www.BharatBhasha.com
Article Url: http://www.bharatbhasha.com/marketing.php/69436
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How to Review Your Copy
First, you need to remember that you need to shed the skin of the writer and put on the fur of the reader. You, the Internet reader, are not interested in every single word of the copy: you need to get the information at one click, at one go, and get a lot of this information without having to go through every single word, but by looking quickly through the copy. In order to test this, you may need to have a few friends on hand. Skim the copy and see if you get the information immediately. Does the copy interest you at first glance? Don’t read into the sentences too much: see if the copy stands out and if it entices you to start at the beginning and read more.
Remember, a copy is your magic ticket to getting a casual reader to start reading your work and going through your website. It could well be your magic ticket turning that same casual reader into a buyer! So be careful with your review. Ask yourself: if I had only five minutes to spare, would I read this? Is it too long and daunting? Is it too short and careless? There’s nothing wrong with a moderately-sized copy: it shows that you have a lot to say, but you know your stuff well enough so that you don’t need a lot of flowery words to get your point across.
Do you have all your facts straight, and all of them written into your copy in a concise manner? This means that you need to deliver your key points through a single line or two, at the most, of text. If you keep on going for far longer, you may as well write a blog entry about your day and all your feelings: the longer you go, the easier it will be for you to lose your visitor.
Is the copy written with the right grammar and syntax? You might be surprised: people will communicate via text shortcuts on your local forum or mailing list, but they will demand that they be written to in proper English. The right grammar and syntax will also show how professional you are: if you can’t take care of something as basic as grammar, then how can your customers trust you to take care of their needs and wants? How can customers trust you to have a product or service that actually will help them?
Is the copy formatted well, with a lot of white space? White space will give your readers’ eyes some respite from the text, and it will actually invite people to read your copy. Moreover, avoid putting text in daunting, big seas of paragraphs: break these paragraphs down. Put text in narrow columns so that your customers do not strain their eyes. Not only should your copy be suited to match a certain professional tone, it should also have the appearance of being something that should be read at all.
These are only a few tips that you should remember when reviewing your copy. If you have a well-written copy, you will find it easier to get more customers and catch people’s attention.
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