Showing posts with label News release. Show all posts
Showing posts with label News release. Show all posts
Freelance Copywriting: What Services Can You Offer?
Copywriters write many different kinds of business documents, usually to do with advertising and promotion.
Here are several kinds of copywriting services you could offer your clients:
1. Advertising copy - every business needs to advertise
Promotional copywriting includes all forms of advertising, as well as other marketing collateral for companies large and small.
Many copywriters start their careers creating the text for brochures, and for print display and classified advertisements. Since all businesses need to create advertising, this is a lucrative form of copywriting.
2. Direct sales copy - someone has to write junk mail, it might as well be you
Direct response means exactly what it says: your words - in a sales letter, whether online or offline - will sell a product or service. Your words must sell. This is specialized copywriting, and highly lucrative, so many copywriters specialize in direct response.
You can practice your direct response copywriting skills writing for small local firms. As your skills grow, you will be hired by larger companies.
3. Internet copy - for Web sites and advertising
As more businesses develop Web sites, copywriters are needed to write many different types of Web pages. Some of these pages are promotional, others are informative. Many experienced copywriters are specializing in Internet copy, because of the on-going work which company Web sites offer.
4. Public Relations copywriting: you're a spin doctor
Companies rely on Public Relations copywriters to help them to inform their various publics - current clients and future clients, and shareholders. So when a company hires a PR person, he's usually on a retainer, on call to provide the company with PR copy as required.
As more companies appreciate the benefits of online Public Relations, the frequency with which they release press releases has been stepped up. Press releases offer a way to attract new clients, as well as keep current clients informed.
So there you have four broad areas in which you can offer your copywriting services, and build a large and lucrative copywriting practice.
Article Source: http://www.articlenorth.com
Angela Booth is an expert copywriter who can help you to develop a fantastic copywriting career in just seven days. Her Copywriting Master Class teaches you many different forms of copywriting.
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Copywriting Checklist To Bulletproof Your Copy
Have you included the word you in your headline, or at least implied it?
Does your headline grab attention and shout out strong benefits?
Is your headline relating to the needs of your reader?
In your headline, have you flagged the specific group you are marketing to?
Does your second paragraph or subheading flow on from the headline, hinting at a solution to the problem?
Is your copy addressing the fears, wants and needs of your buyer and does it show them how to achieve the best results?
If youve made some claims, have you shown them why it should get results?
Did you start off with the most powerful benefit?
Did you give your reader all the details and benefits that they need when making their buying decision?
In your copy, did you address all potential objections?
Did you include case studies and testimonials?
Did you include a guarantee?
Did you include a limited offer?
Have you included an offer that has a high perceived value to the reader? Will it be of interest to them?
Did you tell your reader the reasons why you are making this offer?
In your last paragraph, do you summarise the most powerful sales appeal and create a sense of urgency?
In your copy, have you told your reader what to do e.g. "Call now on,,,,,,,,,,,,, to get your free copy etc. ..?
Is it easy for your reader to respond to your copy?
Is your copy following the flow of Problem, Agitation and Solution"?
Is your copy written in a friendly, conversational tone that is easy to understand?
Have you used short paragraphs with short words and short sentences?
Is there any word that you need to replace with a more punchy word?
Does the copy you have written flow well?
Are the important words highlighted?
Have you written your copy so it is easy to understand?
Have you scrapped all redundant words?
Have you used the word "you" twice as much as you used "we" or "I"?
Have you used the active voice in your copy (and not the passive voice)?
For more copywriting tips and information about how we can help you with write fantastic copy, or if youd just like a second opinion on copy youve written, visit the Words that Sell website: http://www.wordsthatsell.com.au/adtrackz/go.php?c=wordsthatsell
Article Source:http://www.articles321.com
Shane Mills - Words that Sell Words that Sell services and products include: Secrets of Freelance Copywriting Success course Website Copywriting Mastery course Direct Mail Copywriting Mastery course Press Release writing Direct Response Copywriting Proposal writing Yellow Pages ads Website and SEO content writing Newsletter writing http://www.wordsthatsell.com.au
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