Freelance Copywriting: What Services Can You Offer?
Copywriters write many different kinds of business documents, usually to do with advertising and promotion.
Here are several kinds of copywriting services you could offer your clients:
1. Advertising copy - every business needs to advertise
Promotional copywriting includes all forms of advertising, as well as other marketing collateral for companies large and small.
Many copywriters start their careers creating the text for brochures, and for print display and classified advertisements. Since all businesses need to create advertising, this is a lucrative form of copywriting.
2. Direct sales copy - someone has to write junk mail, it might as well be you
Direct response means exactly what it says: your words - in a sales letter, whether online or offline - will sell a product or service. Your words must sell. This is specialized copywriting, and highly lucrative, so many copywriters specialize in direct response.
You can practice your direct response copywriting skills writing for small local firms. As your skills grow, you will be hired by larger companies.
3. Internet copy - for Web sites and advertising
As more businesses develop Web sites, copywriters are needed to write many different types of Web pages. Some of these pages are promotional, others are informative. Many experienced copywriters are specializing in Internet copy, because of the on-going work which company Web sites offer.
4. Public Relations copywriting: you're a spin doctor
Companies rely on Public Relations copywriters to help them to inform their various publics - current clients and future clients, and shareholders. So when a company hires a PR person, he's usually on a retainer, on call to provide the company with PR copy as required.
As more companies appreciate the benefits of online Public Relations, the frequency with which they release press releases has been stepped up. Press releases offer a way to attract new clients, as well as keep current clients informed.
So there you have four broad areas in which you can offer your copywriting services, and build a large and lucrative copywriting practice.
Article Source: http://www.articlenorth.com
Angela Booth is an expert copywriter who can help you to develop a fantastic copywriting career in just seven days. Her Copywriting Master Class teaches you many different forms of copywriting.
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