SEO Copywriting Service
| There are a great many companies that offer SEO copywriting service. This is a very competitive field but it is a growing field due to the demand and need for good web content. This article will focus on how you can sell SEO copywriting service. The first key when talking about SEO copywriting service is to make sure that you have a good understanding of copywriting and experience within the field. Copywriting is a subject that takes a great deal of time to learn so you want to make sure that you have some experience and education before you start to go the route of SEO copywriting service. SEO copywriting is a little different and more difficult than many other forms of copywriting due to the demands placed upon the writer. Often when you're writing copy you are writing for a particular audience and know what the audience wants. This is where SEO copywriting can be a little more difficult is because you are writing for a couple of different audiences at the same time. You must walk the tightrope in being sure that the web content that you develop fits with what the search engines search bots are looking for when indexing sites but your web content must also entice your target audience to buy your products or services. To become good at SEO copywriting service, you will want to focus on learning what the important keys to building a good website are. The first key is being sure that you have very good web content that the search bots are looking for and that your audience desires. The second key one is to make sure that you develop good back links. Back links are developed when other web sites link back to your web site. This helps the search bots find your website and index it potentially higher in the search engine rankings. There are many other factors that go into having a high page rank and being noticed by search engines but these are the two factors that stand out most in importance. There are many different companies that offer this service so you will want to develop a particular niche in which you can focus. By learning the common steps of SEO copywriting, you will have a general basis to focus on many different industries but if you focused on one particular niche, this could allow you to have specialized knowledge in a competitive advantage over many other competing firms. Hopefully this article on SEO copywriting service has been beneficial to you. This field can be difficult to learn about because you have to make sure that you know about copywriting but also how to put it in a format that fits for the Internet and allows your copy to excel. There's a great deal more competition potentially on the Internet due to the fact that there are over 4 billion web pages out there. It can take a great deal of work to get a website indexed and noticed and this is where good SEO copywriting service comes into play |
| Author Resource:- Ronald Piper is an online researcher who publishes new information on specialized topics. He provides daily, relevant information and updated content on your favorite interests. To view more articles related to this particular subject, please visit his website at:ronaldpiper.com |
| Article From New Ezine Articles |
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Copywriting Tips To Market Your Small Business
Those catchy phrases on that brochure are copywriting.
The content of that sales letterare copywriting.
The direct-mail packet you received in the mail with discounts to area businesses- Yep. You got it that's copywriting.
And while you may appreciate the value in hiring a professional to write an effective sales letter, benefit-laden brochure, or have-to-have-it internet ad, professional copywriting services may be out of the price range of your small business.
It's impossible to gain the expertise in a short amount of time that a professional copywriter has earned through years of training and experience. That said, there are a number of quick and easy things you can do to make your content stand out - and more importantly, to sell your product or service for immediate revenue.
Headlines
In almost every case, headlines are a quick and effective way to grab your reader's attention. However exciting the information that follows, it's not going to do you any good unless you can pull your prospective client in immediately by making them want to read more.
In the age of email, IM-ing and video conferencing, people want information fast. If you bore them they'll move onto something else, and you'll lose an opportunity to tell them why your product or service will change their life for the better.
The headline is usually in a larger and/or bolder font than the text directly below it. This enables your promise to stand out more and to get the readers attention. The idea is to make your prospective client want to keep reading.
You may have seen headlines like these
"Lose 20 pounds in Two Weeks - And Eat all You Want!"
"Make $5,000 - with Nothing More than a Computer and 5 hours a Week!"
"Save Thousands on Heating Oil This Winter!" (an ad for a woodstove)
In virtually every business, even those often deemed "professional", your message will be more urgent and compelling with a headline. Consider the following example for a technology consulting company:
"Finish Your Projects On Time and Under Budget - Without Hiring a Single New Employee!"
See what I mean? Headlines work. Start by defining your company's promise. Every small business has one - all you have to do is tell your customer what it is.
Bullets and Fonts
Especially with a very technical subject matter, or with a product or service that requires a lot of information, bulleting out the finer points of your small business benefits can break down large blocks of information into an easy-to-read format.
When faced with a page full of text, the eye tends to drift to areas of interest - things that stand out from the rest of the text. For this reason, varying your font style and size just a tiny bit can make a real difference.
If I bold this sentence, you will likely pay special attention to it.
If I use italics to make my point here, it will be the rare individual who doesn't notice - not the italics, but what's been written in them.
The key here is not to go overboard. You don't want to make your letter or brochure look like an advertisement for the circus (well, unless your small business is a circus). Just create enough interest to keep them reading and keep them invested in learning more about your small business.
Do-It-Yourself?
You'd probably prefer to contract out your copywriting services. Hiring someone else means you get a professional and can move onto matters that fall more clearly within your area of expertise.
But the reality is that many small businesses simply do not have money in the budget to hire a professional copywriter - at least not in the beginning.
In this case, try coming up with some material of your own using these tips. Who knows? You might even discover a talent you didn't know you had.
BlueWaterArticles.com: - Copywriting Tips To Market Your Small Business
About the Author
John Edmond worked for many years in insurance and finance and now writes on Small Business Marketing. For a range of ebooks on Copywriting for Profits both on and off the web go to OneClickBooks.com where all single ebooks are just 99p
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Freelance Copywriting: What Services Can You Offer?
Copywriters write many different kinds of business documents, usually to do with advertising and promotion.
Here are several kinds of copywriting services you could offer your clients:
1. Advertising copy - every business needs to advertise
Promotional copywriting includes all forms of advertising, as well as other marketing collateral for companies large and small.
Many copywriters start their careers creating the text for brochures, and for print display and classified advertisements. Since all businesses need to create advertising, this is a lucrative form of copywriting.
2. Direct sales copy - someone has to write junk mail, it might as well be you
Direct response means exactly what it says: your words - in a sales letter, whether online or offline - will sell a product or service. Your words must sell. This is specialized copywriting, and highly lucrative, so many copywriters specialize in direct response.
You can practice your direct response copywriting skills writing for small local firms. As your skills grow, you will be hired by larger companies.
3. Internet copy - for Web sites and advertising
As more businesses develop Web sites, copywriters are needed to write many different types of Web pages. Some of these pages are promotional, others are informative. Many experienced copywriters are specializing in Internet copy, because of the on-going work which company Web sites offer.
4. Public Relations copywriting: you're a spin doctor
Companies rely on Public Relations copywriters to help them to inform their various publics - current clients and future clients, and shareholders. So when a company hires a PR person, he's usually on a retainer, on call to provide the company with PR copy as required.
As more companies appreciate the benefits of online Public Relations, the frequency with which they release press releases has been stepped up. Press releases offer a way to attract new clients, as well as keep current clients informed.
So there you have four broad areas in which you can offer your copywriting services, and build a large and lucrative copywriting practice.
Article Source: http://www.articlenorth.com
Angela Booth is an expert copywriter who can help you to develop a fantastic copywriting career in just seven days. Her Copywriting Master Class teaches you many different forms of copywriting.
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