6 Quick Tips for Writing a Good Copy Headline
Writing an effective copy headline is a challenge if you know you’re going to issue a call to action in the end, and that action is something that people will be initially reluctant to do like subscribing to an e-newsletter or buying a product. If you want your readers to do something, you need to convince them right away and starting with the very first word of your headline.
Offer Something Right Away
If you have something to offer to your readers, something they need and in exchange for what you’re going to ask them to do, make it immediately clear with your headline. When people start reading something online and they aren’t actively seeking information, they want to know what they’re going to get if they continue reading and they want to know what it is right away.
Make It Urgent
People are generally prone to take action if they know they’re running against time. Create a sense of urgency with your headline by telling your readers that your offer only stands up to a certain date or that you’re fast running out of stocks. You can also make it a do-or-die offer; if they let this opportunity slip them by, it’s gone forever.
Take care, however, when using this type of headline as it comes with certain responsibilities. Make sure you withdraw your offer at the stated time. If you’re going to extend the deadline, you better have a good explanation ready so as not to lose your credibility.
Keep It Simple and Powerful
Online copies have to be simple and as headlines are a part of the copy, it stands to reason that they have to be simple as well.
Don’t bother using long and difficult words. They won’t make a difference if no one comprehends them. Aim for powerful words instead. These words inspire action and call strong images immediately to mind. “Make Your Business Live Longer” as a copy headline can be improved, for instance, if you replace passive-sounding words with forceful ones. “Make Your Business Survive” has greater impact compared to the previous headline, don’t you think?
Keep It Short
Yet another requirement for online copies is brevity and naturally, headlines must follow the same rule. As a rule, online readers scan what they read and consequently, they’ll be able to understand a five-word-headline more quickly than a ten-word one.
For a good copy headline, try to lessen the use of particles, prepositions, linking verbs, and other words that won’t make a difference to your readers.
Don’t Try Too Hard
Naturally, funny and witty headlines are better but trying too hard could backfire on you. If there’s no way to make a headline funny or clever then leave it simple. If you manage to get your message across then you’ve done your job.
Use Numbers
They’re easier to recall and they sound more impressive. Instead of simply headlining a copy with “Tips for Gardening”, you can substantially improve it just by adding a digit. “6 Tips for Gardening” encourage people to read more because they know they have six (more than one’s many!) tips to look forward to in a single article.
Review and Revise
You may think you’ve made a perfect headline upon typing the last word, but give it a minute or two and you’ll be able to view it more objectively. Good luck on writing those headlines!
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The Essence of Research to Your Copy Content
Internet users desire quality web content; approximately 1million sites surface and only a few are being spotted and read by prospective clients. Do you know the reason why? The primary reason is the content. Sites may contain contents which are not empowering and enticing.
One of the nightmares of copy writers is acquiring enough information for their web site to have sufficient and real contents. You can develop a very beautiful site but if it’s poorly edited or has no useful content, it will be worthless and your prospects may just dump it. All your hardships and money will be put to trash only because of the lack of quality content.
Research is the most important tool if you want to have a well-structured, good and informative content. This can be a major tool to have higher web positions and guaranteed clients. Statistics are telling that professionally written copy content can boost up to 30% sales.
Where can you research for your copy content? You can look into a review or page. Just look for statement saying that it’s free to use or it’s commercial. Be careful not to plagiarize works. This can be an advantage on the part of the sources or contributors since the information you’ll be getting from them will be listed on your “Resources” part.
Another option is researching through affiliate programs like the descriptions, reviews and images of Amazon. They are allowing copying of these items. They even permit and suggest everyone to do so. They give database access and tools to help users with the process.
Some sites give information to people through contents. For example, if a person is looking for a particular product on a particular area, and if the most possible thing to do is to look for cities providing information for that area, the site can display details about a city. This will be shown to the page where viewers can see. It will always be a good step to ask or wait for permission first if you’ll be using someone else’s researches. Always refer to the usage policy and state your type of entity so that they will know.
You can also incorporate articles to add content to your copy. There are three levels of articles you can research on. The first level is professional; the articles under this level are all written wholly from scratch and composed of 1,000 words. The second level is authoritative. This is also written from scratch and is consists of 2,000 words. The third level is the super authority which is composed of 3 thousand words.
If you still find it hard to research on the most fitting copy content, you can always ask for those professional content researchers but be ready to pay for them. There are also online companies accepting this kind of job like the Contentwriter.In. Consisting of professional writers, they will help you write from scratch by analyzing your goals first.
These companies will assist you by researching on your market in connection with your service and product offerings. Through a meticulous background research, they will give your copy the required focus. Your site will not only be filled with quality content, it will also have a touch of professionalism.
Original and high quality content is essential for a worthwhile copy. Since your aim is to entice your prospects to read your copy, you must infuse them with useful facts that are real and up to date. Researching for the copy content is thus a very important tool to encourage your prospects and create sales thereafter!
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